Strategic Public Relations Management
At a senior level, CEOs and managers need to be on media. This course will help you be a brand ambassador, should you have the right skills. When you have your own YouTube channel, you already have a media channel of yourself. Almost any successful business in the modern world is on the media.
· Create an integrated PR strategy
· Advanced interview skills
· Effective use of online PR options
· Management of electronic media
· Maximize your organization media strength
· Understand the rules for lobbying campaigns
· Manage the merits and demerits of direct email
· Senior manager communication challenges
· What does the media wants?
· How to integrate PR with the marketing mix?
· Using Internet PR and viral marketing effectively
· Identifying the problems that could be faced
· Developing a PR plan
· Advanced interview techniques that work
· Communicating with your body
· Successful one-to-one press interviews
· Formulating key messages
· Controlling emotional responses
· Delivering attractive speech
· Making news portals and web news services work for you
· Developing PR strategies
· Ensuring that your side of the story is heard
· Handling the Press – the golden rules
· Press releases that work
· Writing effective press releases
· Using pictures effectively
· Sourcing PR information
· Using Radio and Television
· Web Marketing and PR
· Cultural diversities on body language
· Delivering “BAD NEWS”
· Handling media enquiries
· Advanced crisis management & reputation management
· Brief spokespeople prior to media interviews
· Choosing and using a PR agency
· Measuring results
Office managers of CEOs / Executive, Government and Industry Protocol Officers , Embassy Personnel, International Marketing and Sales Representatives, Meeting and Special Event Planners, International Corporate and Government Representatives,