Social Media Management Workshop
From birthdays to sad moments, happy times and good or bad food experience; all goes live on social media. What about your presence? It is inevitable to be present and maximize the return of the time/resources you spent.
This course to address the “research-based” needs of organizations for social media activities. This comprehensive three-day training workshop will ensure the effective and efficient use of inclusive communication through social media.
· Business communication challenges
· Goals for effective communications
· Stronger relationships through powerful communication
· Same message creates different impression on different people
· Emotional Intelligence to deal with difficult situations
· Proper, Prior, Planning
· Minutes taking and record keeping
· Proper use of audio and visual aid management
· Event evaluation and using of records
· The Social Media features
· Declining effectiveness of traditional marketing
· Who is talking about your brand/organization,
· How to set up a Social Media Listening system
· Social Media Strategy Development
· Relate your web site in social media;
· Participation in external ‘hubs’, forums, networks;
· Develop proprietary social media channels
· Blogging Objectives, business benefits
· Twitter Objectives, business benefits, and targets;
· Facebook Objectives, business benefits, and targets
· Google + Objectives, business benefits, and targets;
· LinkedIn Objectives, business benefits, targets;
· Performance Measurement and Business Impact
· The Online Social Communication Process
· Barriers to communication
· Choice and Control
· Gaining Rapport through online social media
PR and Media Managers, marketing and sales people involved in the online publicity. who have to promote their organization or products in the social media.