Media Skills Workshop for Senior Managers
At a senior level you need to be on media. This can help you be a brand ambassador, should you have the right skills. When you can have your own Youtube channel, you already have a media channel of yourself. So it is not only the large corporation that needs media skills, but almost any business in the modern world is on the media.
This course to address the “research-based” needs of executives and senior managers for public relation and media skills. This comprehensive five-day training workshop will ensure the effective and efficient use of inclusive communication.
· Create an integrated PR strategie
· Advanced interview skills
· Effective use of online PR options
· Management of electronic media
· Maximize your organization media strength
· Understand the rules for lobbying campaigns
· Manage the merits and demerits of direct email
· Senior manager communication challenges
· What does the media want to get from you?
· How to integrate PR with the marketing mix
· Using Internet PR and viral marketing effectively
· Identify the kind of issues that could hit you
· Advanced interview techniques that work
· Communicating with your body
· Successful one-to-one press interviews
· Formulate key messages
· Controlling emotional responses
· Delivering attractive speech
· Make News portals and Web news services work for you
· Review of common writing principles
· Ensure your side of the story is heard
· Handling the Press – the golden rules
· Press releases that work
· Using pictures effectively
· Sourcing PR information
· Using Radio and Television
· Web Marketing and PR
· Cultural diversities on body language
· Delivering a “BAD NEWS”
· Advanced crisis management & reputation management
· Handling a PR Crisis
Choosing and using a PR agency Common Methods of supervision and monitoring
Chief Executives and Directors, Senior Managers, PR and Media Managers, Experienced Key spokespeople.